Category: Fundraising

Importance of Fundraising

February 19, 2019

The importance of fundraising is not new to those who are running a charity, or are members of such organizations. In essence, fundraising is a campaign that can be undertaken in many forms and aims at raising money for a particular cause. Fundraising is an important task to help move towards a financial goal to help an organization.

Discount Card Fundraising

There are different types of platforms that can be used for fundraising. If you are doing a local fundraiser, discount cards are a great option. Fundraising discount cards directly connect the public with the donors. Those who purchase the cards are clearly informed about the fundraising, and the goals that it is trying to achieve. The way discount cards work is business provide a percentage discount to those who have the cards. This gives incentive for the public to buy cards that both benefit the fundraiser, and their own pockets. It also helps bring extra business to those who offered the discounts.

Social Media FundraisingImportance of Fundraising

Fundraising can be undertaken also by online posts, leaflets or in other small ways to promote the charity. They can be deployed to a good result for making the name of the charity and its message accessible and popular in a big area. But there is a problem with this method that the message may simply be discarded by the recipients. Social media has emerged as one of the best solutions of fundraising, opening up the scale on which the exercise can be undertaken. When fundraising on social media, you’ll have to create an engaging post to avoid people scrolling past it. Social media fundraising offers immense opportunity that can produce huge funds and public sentiments if undertaken effectively.

Importance of Fundraising – Not Just Raising Money

Fundraising is more than just raising money, it is a way to spread and popularize the message and objectives of a charity. People are less likely to donate unless the objectives are explained in a transparent and convincing manner. However, the survival of a charity on a confident note demands availability of funds. A charity would not be able to promote itself or the cause that it has chosen without the availability of adequate funds. This is more so for nonprofit organizations that spend public funds for their work and functioning. A charity can expand its programs and coverage to a wider area if it has access to adequate funds. If time and money is invested, a charity can make a global impact and outreach. This will see to it that the charity is able to fund and help the cause that it has chosen, for example funding scientific innovation.

In Conclusion

There are specialized marketing services available to help with discount cards and social media fundraising opportunities, whose efforts make sure that the charities thrive and not just survive with the help of public money. Thanks to these fundraising methods, charities are able to spread the message and goals of their organizations effectively. It also helps promote the importance of fundraising and how the public can help their cause.

Unusual Fundraising Ideas – Attract Potential Donors

January 15, 2019

Fundraising is challenging for all. If you are involved in PTO, nonprofit organizations, and a school community, you might have gone through many difficulties to get funding for your purpose. You will need some unique, easy, and convincing ideas to create a fundraiser that is captivating to donors. Below are some unusual fundraising ideas that will not only catch the attention of potential donors, but will also help in earning funds for a good cause.

Fundraising Ideas

Shoe Drive  unusual fundraising ideas

Shoe drives can be very fun if done properly. The benefit of this idea is that it is easy, fun, and cost-effective. You can inspire your supporters to donate their used and new shoes to the collection material. Organizations will then take all these shoes and will send you a check. This idea is effective since it can make the best use of used shoes. You can make around thousands of dollars from this idea. It can be used both for the small and large organizations.

Matching Gifts

You might not be familiar with this idea. You will find this option in some corporate philanthropy programs. This idea enables companies to match a portion of the gifts that their employers present to the non-profit organizations. You can maximize the amount by persuading your donors to boost the donation and to get the most out of it.  

You can consider posting on social media and can also send them emails about the matching gift programs. Also, you can develop a partnership with matching gifts database to enable the supporters to utilize the programs in the best possible manner. This is more effective since the donors do not need to offer more donations. Instead, they can contribute by a being a part of the matching gift programs.

T-Shirt

unusual fundraising ideas

Customized t-shirts can help you to collect more funds — especially if you are hosting a fundraiser for a high school sports team. You can also use it as the marketing strategy to get better exposure. Design your t-shirt with a compelling design to create a special recognition for your brand. When t-shirts will come with an inspiring and customized design, people will prefer to buy it to remember your organization. You can also promote it on social media to find more people for your organization.

Peer-to-Peer

Peer-to-peer fundraising will enable your online supporters to promote your organization and that will ultimately help you to get more funds for your purpose. You can design this campaign with striking imagery, custom branding, and some other exciting features. With a proven marketing plan, you can reach out your supporters and can motivate them to get the desired exposure for your brand.

Raffle Night

This unusual idea will enable you to collect fund for your organization in a unique manner.  This idea will help to influence the local businesses to donate to raffle. At the same time, it provides an opportunity to the local businesses to spread their local brand to the community.

Bottom Line

These are some unusual fundraising ideas that can help a nonprofit organization or community to raise funds without much complication. Some ideas include: a shoe drive, matching gifts, t-shirts, and many more. In addition to these ideas, you need to follow some proven strategies to get the desired benefits.