If you’re raising funds, chances are you’re constantly looking for ways to better your fundraising strategies to raise more money for your cause. After all, strategies can always improve and there’s no better time to think about improving your fundraising strategy than when planning for your next fundraising campaign. Here are some of the most effective fundraising strategies.
Most Effective Fundraising Strategies
Integrating Fundraising Software
Software comes with numerous benefits, but running a fundraiser becomes difficult If your software solutions aren’t integrated. For example, if your marketing software won’t integrate with your event management software, which won’t connect with your CRM, then it becomes difficult to send invitations for your next event to your donors.
The trick, therefore, is to invest in integrated fundraising software. However, it’s important to be discerning about the features you want for your own before making your purchase because you may not need all the features. By implementing a more inclusive software solution, you’ll have an easier time streamlining your fundraising strategy.
Launching Crowdfunding Campaigns
Social media use continues to grow every year. As such, you need to find ways to harness the power of social media. Crowdfunding, for example, is a popular form of fundraising that leverages social media. Here are some of the ways social media and crowdfunding are integrated:
- Reach: Rather than a few large donations crowdfunding draws lots of small donations. Social media offers an easy way to get the message out to people, including those you don’t have direct contact information for.
- Design: Crowdfunding campaigns are usually hosted on a central website. These sites are well designed with “share now” buttons and videos that make it easy and attractive for social media users.
- Content: Social media users love immersive content they can get invested in.
Enable Mobile Giving
Smartphones continue to grow in popularity every year, and that’s a trend that is not slowing down any time soon. They’ve become so widespread that we’re now storing boarding passes, grocery lists and even banking on our mobile devices. By implementing mobile giving, therefore, you can improve your fundraising efforts.
Mobile giving is highly successful for various reasons
- It’s logically smart: Mobile fundraising brings your supporters to their phones, no more having to walk to the mailbox.
- It boosts event participation: Rarely will everyone who supports your organization attend your events. But by accepting mobile bids or mobile donations for charity auctions, even absent donors can participate.
- Leads to information capture: When running a fundraising campaign, you want to collect donor details to make it easier to segment later. Mobile giving gives you an opportunity to gather name, phone number and other useful details.
Making it possible for donors to donate via mobile is an effective way to take advantage of every opportunity for donations and show donors that you care enough to make it easy for them to donate.
Bottom Line
Those are just but some of the most effective fundraising strategies to improve your fundraising campaign. Other fundraising strategies to consider include hiring a fundraising consultant and getting creative with corporate giving. Overall, following the strategies above are sure result in a successful fundraiser.